A reader and potential customer has just landed on your blog or webpage. They have completely consumed your latest post and fallen in love with your content. Their curiosity is stimulated. They actually hunger for more. They want to dig deeper to get to know more about you – the real person behind the words. So, what do you think is the next thing they do?
Absolutely. They click to your About Me page.
Believe it or not the About Me page is the heart and soul of your site. It is the warm and welcoming feeling they get that reels your reader in and then connects them to your story and ultimately, to you. This is where you can reveal your personality and the substance of why you do what you do.
A memorable About Me page has to be more than just a biography, or a long list of qualifications and your biggest achievements. It has to give your reader an understanding into who you are, what you blog about and most importantly, why they should stay around for more.
There’s no way around it, it is important for you to spend some serious time and energy on your About Me page because it is probably one of the most visited pages on your website.
5 Key Elements
Before we jump in, I want to mention that if you are looking to thoroughly connect with your readers, rather than lose their attention from the outset, it is very important that your About Me page is written in the First Person.
You stand a great chance of losing your audience right away if you write in the third person. It just does not work in this world of personality driven blogging. You should keep it real, keep it relatable, and keep it conversational.
Ok, now with that said, let’s get this show on the road. The 5 Key Elements are…
1. Grab Their Attention
There’s not just one way to go about this. But here are a few suggestions that might help put some zing in your About page.
One of the best and easiest methods is to open your About Me page with an enthusiastic statement. This is something that perfectly captures what your attitude and your style are—the things that make you—YOU!
Nothing will grab a reader like a bold and benefit driven headline. Your readers already know that this is your About Me page. They are the one’s that clicked on the link. So, instead of repeating that information back to them with a boring About Me header, try starting with something really unexpected and interesting.
Including pictures and videos is another great strategy. Photos will add a very nice personal touch. And adding descriptive videos describing your process and/or snapshots behind the curtain of how a product is made will go a long way towards building reader trust.
These humanizing touches should not be underestimated. If you are always pushing your sales pitch, you may end up driving customers away. People want to know that there’s a human running the website. They want to feel that the person behind the blog is someone worth paying attention to.
Along with EVERY other piece of content on your site, including your home page and landing page, your About Me Page should also include a Call To Action(CTA).
A CTA will direct your readers where to go next. This may be a button that urges your readers to opt-in to a newsletter to keep them informed on all of your new and exciting developments. Your CTA could link your readers to your most popular posts. It can also direct them to a product page.
Whatever your CTA’s purpose, it is a very important component of your About Me page. Don’t gamble on whether your reader will stick around once they have scrolled to the bottom of your page. Give them a reason to keep reading and investigating your content.
2. Paint An Honest Picture Of Yourself
A short bio and a nice photograph will help your readers to connect with the mystery person behind the website and get a good look at the real you. However, it’s going to have to be honest.
So, what you are going to want to communicate to people on your About Me page isn’t just who you are and what you do, but WHY you do it.
This is a great place to share with your customer your values. You do this by expanding on what you believe and why you launched your website in the first place. One very popular way of doing this is to tell a story your audience is able see themselves in.
Also, you’d think this goes without saying, but be yourself. Getting Google traffic is great, and there’s nothing wrong with including some organic SEO phrases that tie naturally into your industry, but all the SEO in the world won’t help you if you sound like a robot.
When we are fascinated and captivated by someone’s words, we naturally want to know more about the voice of this mystery person. This is also your opportunity to tell your readers how you are able to help them. Don’t fear to stepping up, proclaim your expertise and then own it.
3. Write The Way You Talk – In Plain English
You also want to be open about your qualifications and this is no time for modesty. Your readers are looking for a reason choose you over your competitors. So, you need to sell your strengths and hold nothing back. List your relevant achievements and tell your customers exactly why you’re the best person for the job.
We are all suckers for a great story. We are hard wired for them. We enjoy latching on to narratives and losing ourselves in the unfurling of that story. By sharing the story of how you got to where you are, you create rapport and a connection with your readers. You give them an understanding into your motivation for starting your journey. It also helps them understand the challenges you met along the way and why it makes you qualified to do what you do.
Note: And as you try to do all of this, please remember to keep it short and to the point. While it’s important to impress your readers with your talent and excellence, nobody likes an egomaniac on a never ending ramble.
4. Keep Your Scope Precise And Relevant
Your About Me page is not your autobiography. And, it might also not be the place to share your personal or your company’s longwinded, rambling professional history.
Some companies thrive on tales of their long lineage and pedigree. This is a very common mistake. So much so, some companies will even neglect to address their customers’ problems and issues or include anything like a call to action. This is because have lost sight their actual purpose because they’re so involved in their personal narrative.
There are two important factors, when keeping your message relevant and to the point:
- Know Your Audience
- Emphasize Your Unique Selling Points (USP)
Your different and unique selling points are what help you to drive leads. They are the small details that will set you apart from your competitors. They will also make you the one and only and best solution your readers could have fallen upon. You need to highlight these points because your readers want to hear them.
And, of course, knowing your audience is the key to any piece of content that you publish. So, be sure that you don’t lose that target just because you are writing an About Me page. Speak to your audience and explain why you and your business are so important to them.
5. It’s Really About THEM, Though The Title Is “About Me”
I have actually saved the most important point for last. If you take anything from this post, it would be this: your Content, and that includes your About Me page, needs to build empathy with and for your readers and your potential customers.
It may sound crazy, but your customers are looking to see themselves in your mission statement. They want to be able to understand what kind of problems you can solve and how they, the customer, will fit into the solutions you offer.
Remember: Your readers aren’t just stumbling onto your website site randomly. They are coming to you with challenges or problems that you can solve. When they click on to your About page, they’re usually not after your entire life story. What they really want is to know what you can offer them.
They want to know how you can solve their specific problems. Your customers are also looking for you to anticipate and then address any objections that they might have. Maybe they are not convinced that your product is the best fit for them. Or maybe they wonder if a competitor or another blog might be more useful. The last thing you want is for those problems and issues to remain unresolved when they leave your website.
There can be multiple solutions for this situation. Your credentials and qualifications might help to put their mind at ease. Or maybe a story of your greatest success will build their confidence. Others might be inspired and respond positively to your user testimonials.
The last and final trick is to wrap all of these elements up into a simple, minimalist About page—your readers don’t want to wade through a wall of text just to learn your mission statement.
When you’re seeking inspiration, remember that what your readers are truly seeking is to see you on the page, in all your authentic glory. So take pointers, note what you love and what you loathe, get inspired… and then make it your own. Infuse everything with your own vision and your own essence.
Anything less than that and you are doing yourself and your audience a disservice.
Does this sound impossible? There is no one-best strategy, however when I write my About Me pages, I like to address and answer these three simple questions:
- Who? My About Me page needs to tell my readers who I am and why it will matter to them. When people see my story and my years of experiences, it will translate into more credibility and trust with my readers. This helps them trust my advice.
- What? It is extremely important that my About page tells my readers exactly what I am about. This is my call to action. I am offering to help my readers break into the complicated but rewarding world of blogging and start writing like a professional.
- Why? I want my readers to understand my involvement in this process. I want them to understand that I am in for the long haul to help address the needs I saw for some reliable and helpful advice.
I have the best opportunity to be successful as long as I remember to answer each of these questions and Always that the About Me page, as well as every page of my website, is About The Reader.
Thanks for taking the time to read this Post on your About Me page. I hope I was able to help you or to answer questions you may have. You know, after doing the research and writing this post, I also discovered I need to go back to my own About Me page and do an update. This webpage development thing is a never ending improvement cycle, isn’t it? If you have comments or questions, please leave them below. Take care.