If you fail to optimize your website for search engines, you also will fail to get new customers and traffic to your website. This is how it happens in the modern world of SEO and digital marketing on the internet.
What Is SEO
SEO stands for Search Engine Optimization. It’s the process of making your website and all its web pages easier for your customers to find on Search Engine Results Pages, also know as SERPS. Your business will rank for a keyword or keywords and a successful SEO program tries to make your site rank as high as possible with those keyword(s). The goal is to rank on the first page of the SERP.
The process can be very involved and complicated, however there are some basic things you can do immediately to help your website rank higher for your specific keyword(s). This applies whether you are just starting a new online business or your are a large established major corporation.
Here are 9 Techniques To Help You Excel In SEO:
1. Understand Your Overall Business Strategy.
SEO won’t help you unless you are totally clear on your Business Strategy. You need to decide on a few important things before beginning any SEO project and set attainable goals. First, you need determine your target audience and your target market. Once you settle on these two important issues, it will help streamline your keyword selection for the SEO process. You begin by learning everything you can about the market that you will be competing in. Then you need to know who your target audience is including their wants, their needs, and their desires. That will ultimately steer them towards the decision to purchase your products.
Once it becomes clear as to whom you want to sell to and what sorts of conversions you are after, you can plan your keywords accordingly. For instance, if you are selling “high end racing bicycles,” then your keyword will have to be more specific than just “bicycles”, for it to be able to bring your site more qualified leads. In the end, you want conversions from people interested in high end racing bicycles and not just people looking for a more basic bicycle.
2. Find The Keywords You Want To Target
Here is where your SEO process becomes extremely important. This is where you decide on the long-tail keyword that you strongly believe your customers will be searching for on the web.
Long tail keywords are a type of keyword phrase that will have at least three and possibly as many as five words in the phrase. Long tail keywords are used when the website wants to clarify and refine search terms to the web page. It is also when the searcher is looking for something more specific. If they air looking for this particular keyword, you are going to want your website to be at the top of the list in the SERPs!
There are many keyword tools available for you to choose from for your particular needs. I am a supporter of the Wealthy Affiliate Marketing Program. Within that program, they have a very powerful keyword and marketing research tool that was developed by Affiliate Marketers for Affiliate Marketers. JAAXY is the tool that is very detailed and yet still very easy use. Keyword and competition research with JAAXY can now be a breeze! With JAAXY, you will be getting the most advanced and yet useful platform in the world for the management of all the aspects of your keyword, website, competition, and market research. Please take a few minutes to read my review on JAAXY contained on this website.
3. Monitor Your Keyword Rankings
Monitoring your keyword rankings is extremely important since they don’t ever stay the same. SEO is in a constant state of change. There are no guarantees that just because your website ranked highly for a specific keyword last month, that it will be the same this month.
For a better word, JAAXY will to allow you to “spy” on your competition and examine closely WHY their websites are ranking and where they are ranking. You will also get insightful data into their website’s content structure, their meta tags, their content quality and length, their backlinks, and their ad placements. This is included along with other information that the competition simply doesn’t want you to have. Plain and simple, this information will give you the competitive edge you need.
You are not the only business that is in your industry. In fact, you probably will not actually be the market leader in your industry. This further increases the need for you to keep track of what your competitors are doing in their SEO program.
4. Publish Very High Quality Content
Content marketing is the marketing strategy that is centered around the visitor’s interests with high quality content instead of advertising. This developed and evolved from the fact that users are no longer paying attention to the daily barrage of advertising messages on websites. This is know as banner blindness in online advertising.
For this reason, companies are now trying to create and produce content that actually provides value to the visitor. In this way, the perception of the company will be positively influenced by the general public. Additionally, it allows companies to keep track of different content marketing strategies:
- Position yourself as an expert.
- Improve your brand awareness.
- Improve your search engine ranking.
- Acquire and hold on to your customers.
- Generate traffic to your website.
- Generate new leads and traffic.
- Generate backlinks to your website.
Current, unique, and high quality content is essential for good ranking in search engines like Google. During the early days of the Internet, websites were able to get a high ranking just by packing the text with keywords. Google has now provided new updates that will rate quality content increasingly higher.
A variety of factors can influence the rankings. The weighting is constantly analyzed and evaluated by search engines for many different factors. However, the experts agree that it is the content of a website that is one of the most important criteria for ranking well in search engines.
Therefore, it is absolutely true that “Content Is King” in the SEO industry. Only with high-quality content will the site ranking of a website be optimized.
5. Manage Your On Page SEO
Every page on your website should and can also be managed effectively for proper SEO. It is important to remember, it’s not just your entire website that you want to rate highly in the SERPs, but it’s also individual web pages that also appear on search engines.
To achieve this, you can have one of JAAXY’S main features come to your assistance. It’s on page SEO Analysis and Optimization tool is ideal to give anyone from a new business, a small business, to a large established company deep insights into how exactly they can optimize their landing pages for increased and overall Google visibility.
Here is how On Page SEO Optimization Tools work. Specific and easy to read icons in it’s user interface will tell you specifically which of your keywords are already optimal the way they are and which need some improvement. Important SEO ranking factors like title tags, meta descriptions, and texts are carefully checked and analyzed and helpful suggestions will be offered to enable you to optimize your web pages and get the rankings you want.
6. Make Your Website Fast
Today’s average web user and your potential customer is accustomed to fast experiences, whether it is on a desktop or a mobile device. This high expectation has led Google to announce for the first time that page speed is now going to be an important ranking factor for mobile devices in it’s indexing program.
This is important for two reasons:
- First, visitors are going to bounce from and leave your website if your site is too slow because they don’t want to wait.
- Secondly, your SEO rankings will now also be getting penalized if your website’s speed isn’t fast enough.
So, what is fast enough for today’s users and website visitors? According to SEMrush, it should never be slower than 2 seconds. This is important and I repeat: If your website loads an average page at slower than 2 seconds, the chances are great that your visitors will bounce, leave your website, and your SEO rankings will drop.
7. Do Not Use Unapproved SEO Tactics Or Strategies
If you steer clear of the SEO tactics that Google discourages, your rankings will be a lot stronger. Not everything that looks like it may help your SEO rankings, will actually do so. This is especially relevant since Google is the final judge and jury on what they feel constitutes SEO tactics that are legitimate for ranking in their search results.
Not every SEO tactic or strategy is legitimate. Here are some that are condemned as being “black hat SEO” tactics and the ones that you should also avoid:
- Keyword Stuffing: If you excessively and indiscriminately use your keywords in your content in a way that hurts and hampers natural readability.
- Aggravating Ads: Too many ads on your web pages can be a problem. They are intrusive and tend to ruin the user experience for your audience and potential customer.
- Buying Links: If you buy a link that is more than likely not relevant to your content just to get a back link, it will ultimately hurt your SEO rankings.
8. Properly Tag Your Webpage Images
The way you tag your images can have a dramatic effect on your SEO rankings. Unfortunately, a lot of businesses simply neglect this vital aspect of SEO. They will completely forget to include the very important ALT attribute as they upload their various images for their content. However, search engines are not effectively equipped to see your images. All they can do is actually read the ALT text in order to try to understand exactly what the image is all about.
When you accurately describe your images, it goes a long way to having them score and surface in Google Image searches. This will have the positive effect of helping your entire website’s SEO visibility. Be sure to accurately and fully describe the image. The more realistic and descriptive it is the better is will rank on your SEO.
9. Optimize Your Website and Page Design
It is extremely important that your website appearance is up to date and attractive. Another important SEO ranking factor is your web design. This is because your web design impacts many important factors such as; the user experience, overall usability, and the information structure. Simply stated, if your website is hard to navigate, it will make it difficult for visitors to find what they want and it will look unattractive. The end result is that it will drop your SEO rankings.
Here Is What You Can Do To Create A Website With Great Design:
- Be a minimalist.
- Use good information architecture and structure.
- Use the white space.
- Use color contrast to highlight the calls to action.
- Display your contact info where it is easy to see and navigate.
- Create usable and easy to use navigation.
- User experience is the priority.
When you incorporate all these design elements, you will be designing a site that is current and up to date. It is what people expect when they visit any website on the web today. The result of this is that you are only helping build your own cause of optimizing your website’s SEO.
It Is Easier Than You Think To Create An SEO Optimized Website
If you are completely new to website development and SEO, it can seem to be a daunting task to look after and follow all these specifics to ensure that your business gets found on the Internet. In reality, it doesn’t have to be all that challenging to optimize your business website for search engines.
If you will simply prioritize what your business is about and who your target audience is, you are well on your way to success. Then when get a smart tool like JAAXY to do some of the heavy lifting for you, and you are detailed in your SEO monitoring and improvements, you will be ready to conquer the online world. Over a period of time, you will see real and beneficial results with your website climbing in the rankings for your chosen keyword(s)—which is your ultimate goal.
Thank you for taking the time to read my post on SEO Optimization. I hope it has been helpful and relevant to your business growth. If you have any comments or questions, please feel free to leave them below. Take care and have a great day.